Now verified on CDK Global's Fortellis platform

Direct CDK Integration
for Your Showroom Floor

Torqueboard now connects straight to CDK, your dealership's DMS — pulling deal and customer data automatically, no manual entry, no double work. Plus the live customer queue, sales leaderboard, team chat, and scheduling built for the showroom floor by someone who worked on one.

CDK
Verified Fortellis Integration
0
Manual Data Entry Required
Live
Deal & Customer Sync

Everything your
floor needs to win

From logging the first sale of the day to closing out the month, TorqueBoard keeps every role aligned and every number visible.

🔌

CDK / Fortellis DMS Integration

Torqueboard is verified and approved on CDK Global's Fortellis platform. If your store runs CDK as your DMS, we connect directly and pull deal and customer data automatically — no manual entry required.

🏆

Live Leaderboards & Scoreboard

Real-time sales rankings by units and gross, with a dedicated Salesman of the Month spotlight. Display on TV dashboards across the showroom — updated the moment a deal is logged.

🚶

Customer Queue & Pipeline

Track every customer through your 11-stage pipeline from meet-and-greet to delivery. See who's waiting, how long they've been there, and where every deal stands — live.

📺

TV Wall Broadcast System

A full-screen showroom TV system with a live playlist, leaderboard, and goals — plus manager-triggered announcements, floor pushes, and contest takeovers that broadcast instantly to every screen. No hardware required, just a URL.

💬

Floor Chat

Group and direct-message channels for sales, management, and finance, with file, image, and GIF sharing, emoji reactions, and unread alerts. Managers control who has access to each channel.

📅

Team Scheduling

Build shifts, assign teams, and manage the full event calendar from one place. Reps see their schedule; managers control the board.

🎯

Goal Tracking

Set monthly unit and gross targets per rep and per store. Torqueboard tracks progress live and shows the gap-to-goal so the team always knows the number.

🔔

Manager Alerts

Reps can fire a real-time alert straight to the manager's dashboard when they need backup on a deal. No more walking the floor looking for help.

🤝

Rivalries & Contests

Auto-generated head-to-head rivalries between reps keep competition alive all month. Managers can push contests and spiffs directly to the TV wall and chat.

🏠

Customizable Home Dashboard

A drag-and-drop home screen so every user can arrange the panels that matter most to their role and workflow.

🎨

Franchise-Branded Theming

Torqueboard automatically themes itself to your franchise's brand colors and logo — Ford, Toyota, Honda, and dozens more, out of the box.

👥

Rep & Role Management

Add salespeople, managers, and finance staff with role-based permissions. Each role sees exactly what they need — nothing more, nothing less.

From signup to showroom
floor in minutes

TorqueBoard is designed for fast setup and faster results. No long onboarding, no IT team required.

01

Create Your Dealership

Add your rooftop, set your brand theme, and name your teams. Multi-location operators can add unlimited dealerships under one account.

02

Add Your Team

Invite managers, salespeople, and finance staff. Assign roles instantly — each role gets the right permissions and the right view from day one.

03

Set Your Goals

Configure monthly unit and gross targets. TorqueBoard tracks progress in real time and keeps your team focused on hitting the number.

04

Go Live on the Floor

Launch the TV wall, open the dashboard on your tablet, and start logging deals. Your whole team is synchronized from the first sale of the day.

05

Track, Compete, Close More

Watch the leaderboard drive results. Managers get real-time visibility, reps get real-time motivation, and your store gets more deals closed.

Simple pricing,
serious results

All features included on every tier — no upgrades required, no features locked away. No setup fees, no contracts.

Standard
$1,999
per rooftop / month · 0–15 team members
Book a Demo
Select
$2,499
per rooftop / month · 15–25 team members
Book a Demo
Elite
$3,999
per rooftop / month · 40–60 team members
Book a Demo
Dynasty
Custom
60+ team members · multi-rooftop
Contact Sales

Operate 2 or more stores? Each location gets 15% off when billed together. Contact us to set it up →

Ready to put your
floor in overdrive?

TorqueBoard is live today. Book a demo and we'll walk you through the product personally — and have your first leaderboard running the same day.

News &
Updates

Letters, product announcements, and industry updates from the Torqueboard team.

Founder's Letter

Why I Built Torqueboard

Seven years on the showroom floor. A Google Sheet that became a product. And the story of why this platform exists — from someone who lived the problem.

Santana Trigo June 2026 3 min read
Read Letter →

Why I Built Torqueboard

To the automotive community,

My name is Santana Trigo, and I spent seven years working inside the car business — from sales to BDC to BDC Manager — across Toyota, Chevrolet, GMC, Lincoln, and Hyundai dealerships here in Houston. I have stood on that floor, felt the chaos of a busy Saturday, and watched great salespeople struggle simply because nobody had a clear picture of what was happening in real time.

I built my first version of a fix inside a Google Sheet. It was rough, but it worked. It showed live customer flow on the TVs, tracked where every deal stood in the pipeline, and put a leaderboard on the wall that made the whole team compete harder. Managers told me to turn it into a real product. For years I tried and hit the same wall every time — building real software without a technical background meant years of stalled progress. That wall is gone.

I am proud to introduce Torqueboard — a real-time showroom operations platform built specifically for automotive dealerships, by someone who has actually worked in one. Torqueboard brings together a live customer queue and pipeline, a sales leaderboard on the TV wall, team chat, scheduling, goal tracking, and rep management. No hardware to install. No DMS integration required. No IT team needed. A dealership can be fully live in minutes with nothing more than a URL and a TV screen.

This is not a reporting tool that tells you what happened yesterday. Torqueboard tells you what is happening right now — which customer is waiting, how long they have been there, where every deal sits in the pipeline, and who on your team is on fire and who needs a nudge. It is the visibility that used to require a manager to walk the floor every fifteen minutes. Now it lives on the wall.

We are starting in Houston with a small group of founding dealerships who will help shape the product into exactly what this industry needs. If you are a dealer principal, GSM, or sales manager who has ever wished you had a better view of your floor — I would love to show you what we built. Torqueboard is live today at torqueboard.online. Reach out and I will personally walk you through a demo.

With respect and gratitude,

ST
Santana Trigo
Founder & CEO, Torqueboard · torqueboard.online
Santana Trigo, Founder & CEO of Torqueboard
Santana
Trigo
Founder & CEO · Torqueboard

I spent seven years working inside the car business — from sales to BDC to BDC Manager — across Toyota, Chevrolet, GMC, Lincoln, and Hyundai dealerships here in Houston.

I've stood on that floor, felt the chaos of a busy Saturday, and watched great salespeople struggle simply because nobody had a clear picture of what was happening in real time. I built my first fix inside a Google Sheet. It was rough, but it worked — live customer flow on the TVs, every deal tracked in the pipeline, a leaderboard on the wall that made the whole team compete harder.

Managers kept telling me to turn it into a real product. For years I tried and hit the same wall every time — building real software without a technical background. That wall is gone. Torqueboard is the platform I wish we'd had on every floor I ever worked.

We're launching in Houston. If you're a dealer principal, GSM, or sales manager who wants a real-time view of your floor — reach out. I'll walk you through it personally.

Santana Trigo signature
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